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RET Local Roots

Branding Campaign Metro Stations

This project is in collaboration with: Mady Verkerk, Luca Ramaekers, Lotte Spijkers

December 18, 2018

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RET Local Roots

 

In 2060 the Netherlands will possibly count around 20 million inhabitants. Rotterdam is a big city and will receive a large number of people, which causes overpopulation. Housing will enlarge and take most of our land including places to grow and farm in and around Rotterdam.

Starting this project for the transportation company RET, we see much more potential for the waiting rooms than they use nowadays. The emotional parts are missing within the journey of the RET. Which inspired us to come up with Local Roots. We create a place that approaches people, a place to suppress stress and create a sustainable future.

 

We create a place where it is possible to farm underground in the rooms of the RET. It is a place where people can connect. The vegetables are used and sold in the local restaurants. By stimulating our senses in ways that are proven to make you calm, the waiting rooms become a place to feel relaxed and being able to take a break from a busy life.

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